Ngoc Bien Trade

New development model for a brand of building supply centres aimed at small/medium trade customers.  The business goal was to provide product range and service convenience, enabling tradespeople to spend more time doing constructive work and less time on material procurement.  These stores would also host trade seminars and training events.

This exercise involved developing a visual look and feel, in addition to consultancy services for planning and delivery logistics, product segmentation and zoning, storage and display systems.  The result is a logically planned and visually uncluttered store typology, with recognisable façade appearance that can be consistently implemented nationally.